Goxip Data Reveals Lemons Are The Power Fruit For Summer

Regardless of Covid 19, life just got a whole lot zestier and whilst life may not have thrown us lemons this year, fashion certainly has. 

Despite cherries having a moment in spring, Goxip’s customer searches, sales and active page views across it’s 36,000 brands and 5 million product database over the last 4 weeks reveals the citrus lemon is now leading the fruit powered fashion searches for summer. 

  • Lemon is the most fashionable fruit right now with 22% more searches than its closest fruit rival- cherry, followed by pineapple and strawberry. 
  • Compared to last year, searches for lemon print have increased 41%, with the zesty print growing in searches 17% week on week
  • Direct search enquiries containing the word ‘lemon’ are most popularly used alongside ‘dresses’, followed closely by ‘tops’ (in particularly cropped), pajamas and swimwear

REFORMATION ‘Veronika Dress’

  • The most popular lemon inspired pieces over the last couple of weeks are by high end brands Reformation, Diane Von Furstenburg, Saloni and more affordable brands Missguided and Shein
DIANE VON FURSTENBERG ‘Issey Lemon-Print Lace-Trim Silk Dress’
  • Customers are spending as little as $15 and as much as $745 for a lemon themed item, proving that the fruit is popular no matter the budget. 

SHEIN ‘Tropical and Lemon Print Lace Up Cami Top’
  • Although it’s a unisex trend, 78% of the lemon driven searches have been shaped across the women’s category.  
  • It’s not just the clothes that have proven popular across the trend, with a 32% rise in demand for lemon themed accessories, with bags, earrings and phone covers the most viewed.
BARRY M ‘Coconut Infusion Nail Paint’
  • The colour of the fruit is even inspiring nail polish colour choices. Yellow is the most wanted colour of nail polish over the past 2 weeks, but it’s all about a particular shade. Searches for ‘pastel’, ‘baby’ and ‘pale’ alongside yellow nail varnish and polish are up 11% week on week